E-BOOK MARKETING 6.0 The Future Is Immersive by Philip Kotler In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’…
E-BOOK MARKETING 5.0 Technology for Humanity by Philip Kotler In Marketing 5.0, the celebrated promoter of the « Four P’s of Marketing, » Philip Kotler, explains how marketers can use technology to address customers’ needs…
E-BOOK MARKETING 4.0 Moving from Traditional to Digital by Philip Kotler Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities,…
Ten Deadly Marketing Sins: Signs and Solutions Hardcover – April 2, 2004 by Philip Kotler In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical,…